How Online Marketing Drives Offline Success

Online marketing is helping businesses to maximize ROI (return on investment). There are certain factors that are handy for businesses in long run. Few are as described below:

 Social Media:

Social media is the key of success for all businesses whether they are small/medium scale or large scale. Social channels such as:

• Facebook
• Twitter
• Linkedin
• Pinterest
• Google+

In a general case study 75% of small/medium businesses have a company page on a social networking site. Social media adoption by small/medium businesses has doubled from 12% to 24% in the last years. 61% of companies use social media for customer engagement.

  Local Businesses:  

  Local businesses such as:

• Google Places
• Yelp
• Bing Maps
• Yellowpages
• Foursquare

Do you know 20% of searches on Google are location specific. There are more than 4 million business listings on Google places.